Flowers Fulham Privacy Policy

Introduction

This privacy policy describes how Flowers Fulham collects, uses, stores, and protects your personal data when you place an order with us, whether online, by phone, or in person, within Fulham and the surrounding districts. Flowers Fulham is committed to respecting your privacy and complying with the UK General Data Protection Regulation (GDPR) and relevant data protection laws.

Scope of This Policy

This privacy policy applies to all customers of Flowers Fulham who place orders for products or services in Fulham and surrounding areas. By ordering from Flowers Fulham, you acknowledge that you have read and understood this policy regarding how your data will be handled.

Personal Data We Collect

To fulfil your order and provide our floral services, Flowers Fulham may collect the following categories of personal data:

  • Contact Information: Such as your name, delivery address (including postcode), billing address, and contact details (like phone numbers and other contact preferences).
  • Order Details: Information related to the specific products or services you purchase, delivery details, order history, and occasion (e.g., birthday, anniversary).
  • Payment Information: Data necessary for payment processing, such as card type, partial card number (never full number), or other payment method identifiers. Please note, we do not directly store your full financial data; third-party payment processors handle payment transactions securely.
  • Recipient Details: Name, delivery address, and contact information of the person receiving the flowers if different from the customer.
  • Communication Records: Correspondence or information exchanged with Flowers Fulham related to inquiries, customer service, or complaints.
  • Technical and Usage Data: When you use our website, technical data such as your IP address, browser type, and visit history may be collected through cookies or similar technologies.

Lawful Basis for Data Processing

Under GDPR, we must have a lawful basis for processing your personal data. Flowers Fulham relies on the following bases:

  • Contractual Necessity: We process your personal data to perform the contract of sale and supply floral products and services you order.
  • Legal Compliance: Some data may be processed to fulfil legal obligations, such as retaining records for tax and audit purposes.
  • Legitimate Interests: We may process certain personal data in our legitimate interests, such as improving services, handling customer enquiries, and preventing fraud. We ensure these interests do not override your fundamental rights and freedoms.
  • Consent: Where required (for example, for direct marketing), we will obtain your explicit consent before collecting or using your data.

Data Retention

Flowers Fulham retains your personal data only for as long as necessary to complete the purposes for which it was collected. This includes:

  • Order Fulfilment and Customer Service: Data is generally kept for up to 6 years from the date of your last order, in line with standard business and legal retention periods.
  • Marketing Preferences: Data used for direct marketing is held until you withdraw your consent or opt-out.
  • Legal and Accounting Records: We may retain some information for longer to comply with legal obligations, such as tax and financial reporting requirements.

Upon expiry of retention periods, personal data is securely deleted or anonymised.

Sharing Your Personal Data (Processors)

Flowers Fulham only shares your personal data with trusted third parties, known as processors, when necessary to deliver our services or fulfil legal requirements. These may include:

  • Payment Processors: Third-party companies that handle secure payment transactions.
  • Delivery Partners: Professional couriers or drivers coordinating the safe delivery of orders within Fulham and neighbouring districts.
  • IT and System Providers: Technology partners who support our order processing, website hosting, and data storage systems.
  • Professional Advisors: Accountants, auditors, or legal consultants who require access to certain records.

All processors are bound by contractual obligations to keep your data secure, confidential, and compliant with GDPR. Personal data is not sold, leased, or shared with third parties for their independent marketing purposes.

International Transfers

Your personal information is stored and processed within the UK or the European Economic Area (EEA) wherever possible. If it becomes necessary to transfer your data outside these regions (for instance, due to cloud hosting services), Flowers Fulham will take steps to ensure your data is protected by appropriate safeguards in line with GDPR requirements.

Your Data Protection Rights

Flowers Fulham respects your rights under GDPR. You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure ("Right to be Forgotten"): Ask us to delete your data, subject to certain conditions.
  • Restriction: Request restriction of processing where certain grounds apply.
  • Objection: Object to processing based on legitimate interests or direct marketing.
  • Portability: Request a machine-readable copy or transfer of your data to another provider.
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact Flowers Fulham through the contact options provided on our website or at your point of order. We may need to verify your identity before fulfilling your request. Some rights may be limited by legal requirements.

Security of Your Data

Flowers Fulham takes your data security seriously. We implement organizational and technical security measures, including restricted access, data encryption, and staff training, to prevent unauthorized access, disclosure, alteration, or destruction of your personal information.

Changes to This Policy

This privacy policy may be updated from time to time to comply with legal requirements or reflect changes in our business practices. We encourage you to review this policy regularly for the latest information on how we handle your data.

Contact and Complaints

If you have questions about this privacy policy or wish to exercise any of your data rights, please contact Flowers Fulham through the available communication methods on our website. If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.